Nurturing Talent and Personalizing the Candidate Experience to Increase Candidate Conversion
When a Fortune 500 Technology Solutions company wanted to build stronger candidate relationships and better convert candidates through the talent lifecycle, it needed an innovative approach and partner. The organization decided to completely overhaul its career site and roll out several key candidate experience improvements with help from Talemetry.
By nurturing candidates, offering a personalized experience and streamlining the application process, the organization achieved application conversion rates for key roles at more than 83%, improved average time spent on its new career site to more than six minutes per visitor, and attracted new strategic audiences. The company’s outbound recruitment marketing efforts have also achieved unprecedented email campaign open rates at more than 72%.